What is it? How does it work? It is a sort of market that works as any other kind of market. It means that it involves two important roles and a strong relationship through which an exchange is done.
Affiliate marketing develops between the Publisher, named ‘Affiliate‘ and the Advertiser, named ‘Merchant‘; they are partners in the same system and work together to expand the market. Generally, the Publisher aims to promote a website links. These links can be part of graphic banners or text advertisements.
The Merchant, instead, chooses which kind of online campaigns to start and how to pay the Affiliates; then, a software tracking tool will monitor and check the results: click through and conversion rate. If a transaction, or better, a sale is done, well, the Merchant will pay the the Affiliate a commission.
There a lot of Affiliate Programs on the web, a vaste range of programs give you the chance to choose the best one that fits your needs. And many more are the strategies to boost Affiliate sales.
Here you are an example ClixGalore.co.uk
Sometime you can create a ‘List of favorite Affiliates’ to email and increase the relationship between Merchants and Affiliates, sometime you can join Affiliates Referral Programs…you just have to choose your way to improve your visibility and SEO.
Affiliate Mktg is a key to promote your company or your product and create a great business!