organic traffic

How many users land on a page?

Yes, we are going to talk about Landing Pages... and about the right strategy to create a useful landing page to attract your users. First of all, you have to consider 3 main aspects: 1. its structure; 2. its Appeal; 3. its Goal; They all contribute to build a successful Landing Page! Landing pages are [...]

Affiliate Mktg Tips to increase visibility

What is it? How does it work? It is a sort of market that works as any other kind of market. It means that it involves two important roles and a strong relationship through which an exchange is done. Affiliate marketing develops between the Publisher, named 'Affiliate' and the Advertiser, named 'Merchant'; they are partners [...]

Search Engine Positioning: Google AdWords could help you

A deep relationship between Pay Per Click campaigns and a website traffic growth has always been took for granted, and not only by Seo specialists. Sometime ago, Google decided to better explain this aspect by affirming that in order to maximize the traffic of a website, you need to follow both of these criteria: - [...]

HCO?…Human Contents Optimization

What are we talking about? It’s a sort of SEO, but in this case the protagonists are human, or better ‘the human factor’. Definitely, the aim of any SEO specialist is to get his contents to the top of Google searches, through web pages indexing and their positioning. At the beginning of this process there’s [...]

Storytelling and Transmedia, new media for new stories.

Storytelling, the oldest way of communicate stories is also the newest method to create narratives thanks to the old and new media. It’s not about losing the connection with the old fashioned traditional books, but just about finding a new one, in a different way and with several media, or transmedia. Hence, Transmedia Storytelling. The [...]

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