AlemuS: a clean, organized view on a personal website

Minimalist, linear graphics and a totally black design: a new website of AlemuS, an Italian singer/songwriter. The site has many well organized sections: starting with a section dedicated to the songs, moving to one dedicated to the writings, and finishing with news and events. The content is well organized and easily accessible, the song lyrics are [...]

(Copy)Writing short or long? The best is…

First thing to think about is the Headline. First aim for a copy is to catch readers attention... and the headline starts the race...and it must include the 'promise' for the readers. It is generally said the brevity helps, because brevity means also easiness, concision, so writers can be better understood by readers. But there [...]

How many users land on a page?

Yes, we are going to talk about Landing Pages... and about the right strategy to create a useful landing page to attract your users. First of all, you have to consider 3 main aspects: 1. its structure; 2. its Appeal; 3. its Goal; They all contribute to build a successful Landing Page! Landing pages are [...]

How to seo: good contents or link building? Let’s see the way to improve your web visibility

Many times in our blog, we have talked about good contents and link building as keystones to increase your website visibility in search engines. Now let’s think about which one could really be considered as the key, in order to build a successful website? Well, in the image on the left you can find the [...]

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