What is it? How does it work? It is a sort of market that works as any other kind of market. It means that it involves two important roles and a strong relationship through which an exchange is done. Affiliate marketing develops between the Publisher, named 'Affiliate' and the Advertiser, named 'Merchant'; they are partners [...]
seo tools
Search Engine Positioning: Google AdWords could help you
A deep relationship between Pay Per Click campaigns and a website traffic growth has always been took for granted, and not only by Seo specialists. Sometime ago, Google decided to better explain this aspect by affirming that in order to maximize the traffic of a website, you need to follow both of these criteria: - [...]
Storytelling and Transmedia, new media for new stories.
Storytelling, the oldest way of communicate stories is also the newest method to create narratives thanks to the old and new media. It’s not about losing the connection with the old fashioned traditional books, but just about finding a new one, in a different way and with several media, or transmedia. Hence, Transmedia Storytelling. The [...]