web 2.0

Fan your Page or Fan Yourself: any golden rules?

Have you just created a Facebook Fan Page? Ok, now be aware you’re available for business! So, please, concentrate all your efforts on spreading the news. Think about Fan Page high potential for interactivity, the chance to access lots of online apps and the possibility to manage it as you prefer and track its metrics. [...]

Social networking: well begun is half done…

How social media and social networking are important for our brands we all know, at least we should. A lot of studies prove that they are necessary to improve brand reputation, increase brand awareness and marketing challenges, build a strong brand identity, by spreading brand interaction. Social networks, in fact, allow any company to better [...]

E-commerce ongoing…

No more time to go shopping? No more money to go shopping? There are several reasons to explain why the world of e-commerce is increasing. Maybe during coffee breaks at work, while having a snack, you’re always on…shopping online! E-commerce websites have a high market penetration, so the majority of users spends a lot of [...]

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