Web pages or commercials? How to get confused

Yes...web contents writing is one of the most important activity for web users. But while before web pages appeared in very poor colors and grey backgrounds, now they look like TV commercials, full of colors, images, dynamic settings and texts..just to help people to get confused. If you are a web content writer for a [...]

(Copy)Writing short or long? The best is…

First thing to think about is the Headline. First aim for a copy is to catch readers attention... and the headline starts the race...and it must include the 'promise' for the readers. It is generally said the brevity helps, because brevity means also easiness, concision, so writers can be better understood by readers. But there [...]

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