headline

(Copy)Writing short or long? The best is…

First thing to think about is the Headline. First aim for a copy is to catch readers attention... and the headline starts the race...and it must include the 'promise' for the readers. It is generally said the brevity helps, because brevity means also easiness, concision, so writers can be better understood by readers. But there [...]

This website uses cookies to improve your experience. By using this website you'll accept the use of cookies.